Ingersoll gown shop, Sew Stylish, staffed with expertise, great selection, and clientele from as far away as Toronto
We sat down with Jessy Eterno, the owner of Sew Stylish Wedding Works, surrounded by an incredible selection of gowns of all styles and sizes. Minutes into our interview, we understood why brides from as far away as Toronto are drawn to this boutique wedding fashion shop. Sew Stylish is found minutes away from London in the heart of Ingersoll and is known for offering something more than just another retail gown shop.
Jessy has a personal philosophy that she adheres to day-by-day in the running of her shop, “Wedding gown shopping can be and should be a lot of fun!” Many people over-stress and worry about the whole experience but Jessy says the entire team at Sew Stylish has always tried to keep the situation enjoyable and lighthearted. “We do our best to help make choosing your dress as fun and easy as possible… this is one of the most memorable moments of your life and it should be a positive experience.”
In fact, this full-service gown shop will take care of all of the details, from storage and shipping to steaming and your garment bag! Let us tell you more…
A local tradition
The evolution of Sew Stylish and the career of Jessy has been a natural progression. The wedding business and sewing and designing gowns have been a part of Jessy’s life for most of her adult life. Jessy studied fashion design at Fanshawe College and did her co-op with Pauline and Susan, the former owners of Sew Stylish. When her co-op was complete, Pauline and Susan hired Jessy to work in the shop. She stayed there for 6 years before moving to Hamilton. In Hamilton, she continued her love affair with wedding fashion by managing the local Collins Formalwear.
For years it was a running joke that when Susan and Pauline were ready to retire, Jessy would buy the store. That day came for Susan and Pauline this past spring. And while they’ll be missed, they’ve left their store and their brides in Jessy’s very capable hands.
“I intend to carry on the tradition of excellent customer service while outfitting the entire wedding party. From the bride to her attendants, from the groom and groomsment to the parents and even the littlest members of the wedding party, we carry a full line of wedding formalwear to fit any style or budget.”
An expert opinion goes a long way
Whether you know exactly what you’re looking for, or haven’t a clue where to start, Jessy recommends starting off simple – try on one dress. “We are there to help you and offer our expertise – we will make recommendations based on how different styles and fabrics suit your body type, and what tones and shades of white, ivory, or champagne would look best with your skin. We also know our inventory inside and out, and can find jus what you’re looking for.”
With so many options for today’s bride, an expert opinion is worth its weight in gold: “Through experience and trying on different dresses, seeing what looks good and what doesn’t, the brides often end up choosing the dress that we had recommended to them in the first place!”
It’s this knowledge base and personal attention that keeps brides from all over coming to Sew Stylish. Dealing with the same people from the first time trying on the dress to the final fitting is not only a rarity, but is a great way to assure a perfect fit. Jessy and her team do all the alterations on-site and can customize any dress to fit and look just how you want it. The small community mentality translates into personal service, “We know all the brides in the area! They are our number one priority. We work with them from beginning to end to choose the right dress, order the perfect size and make careful alterations.”
Lining Sew Stylish with designer gowns
Sew Stylish’s recently added Madi Lane, Tania Olsen, and Jacquelin Bridals to their lineup of designer wedding gowns which already included classic favourites like Bridalane, Casablanca, Kenneth Winston, and Ella Rosa.
“Gowns by Australian-based designer, Madi Lane tells the tale of ‘girl meets dress’ – a timeless love story. Propelled ever forward by the beauty of art, the elegance of design, and an enduring love affair with nature, the evolution of Madi Lane is one that has taken inspiration from the journey of life itself. Madi Lane gowns are both aspirational and attainable, exclusive pieces that look, feel, and read modern contemporary couture. And are a little more high end ranging between $1800-$2500”
“With gowns ranging from classical to sexy, timeless or simple, their selections offer endless possibilities that will ensure a gown that flatters at a great price point! The average price range of a Jacquelin Bridal gown is $450-$1200.”
Tania Olsen Designs – Canada’s Affordable Designer Bridal Collection
“This collection of bridal gowns provides a refreshing selection of modern, approachable pieces -woven with elegance and femininity, well known for a sophisticated yet playful style. Vibrant colours, luxe fabrics, and show-stopping embellishments; each dress cuts a unique silhouette designed for diverse audience appeal. With many gowns available in sizes 4-30, inspiring women of all shapes and sizes to shine with confidence at their special event. Priced under $1000.00, without sacrificing style or quality.”
More than just bridal gowns…
Sew Stylish offers not only bridal gowns in various styles but also a selection of bridesmaid dresses including (Bridal, Bill Levkoff, Jasmine/B2/Belsoie, ) flower girl dresses, mother of the bride or groom dresses, tuxedos by Collins Formal Wear, and even gala dresses.
“We pride ourselves on our selection of dresses for the Mothers of the Bride and Groom. We carry a selection of designers for every price range, size, and style. Although is it recommended that mothers start shopping with enough time to be able to order the perfect dress, we do offer all of our dresses for off-the-rack purchase. Depending on the designer, delivery can be anywhere from 2 to 12 weeks. Some of the designers we carry include. Alex Evenings, Alyce Paris, Bridalane International, JS Groupe, Rianna Couture, and Elegance by Christina WU. For the best selection shop early!
They also have all the accessories that you’ll need – perfect to avoid the usual driving around town waste of time fiasco. They carry veils, headpieces, tiaras, purses, jewellery, crinolines/hoops, and capes (both available for rental). Bras and Spanx undergarments are also in stock for you to complete your look from the inside out.
One of kind at Sew Stylish Wedding Works
With a background in and love for fashion design, Jessy plans to offer custom designed and created wedding gowns for the bride that can’t find what they dream of in the racks of designer dresses “The roots of Sew Stylish are in custom creations and we’re bringing that back. We also offer “custom alterations” for the bride who loves almost everything about a dress but wants to change certain things. Perhaps adding sleeves or tucks. If you have a dream of what your wedding dress should look like, we can help make it a reality.”
How it’s done
When you go to try on wedding gowns, Jessy suggests that you choose your company carefully, “It’s best if at least one person comes along to help you in your decisions, but don’t make a party of it – it turns into nothing but confusion. Make sure you like and trust the opinion and tastes of the person you bring along.”
They recommend coming in at least six months, but preferably one year before your wedding date. If you’re working with a shorter time frame, they can order your dress in three months, if necessary. There are at least two or three fittings needed to make sure that your dress fits perfectly. Ordering and expert alterations take time.
Alterations at Sew Stylish Wedding Works
Pricing for Sew Stylish’s alternations is based on the bride’s needs. “The way you look in your dress is as important to us as it is to you.” They will do everything to make sure that when you leave the salon with your gown it is absolutely ready to go – altered, spotless, and steamed. There are no hidden charges and all costs are discussed ahead of time so that you know exactly what you’re paying for.
Checking them out in person
Sew Stylish is featured each year at many local bridal shows as well as their own event “Girl’s Night Out Fashion Gala”. For a closer look at gowns, jewelry, veils, shoes, bags, and more, you can visit their Facebook page for upcoming fashion show dates www.facebook.com/sewstylishweddingworks.com
A sampling of prices…
Wedding gowns range from $300 to $2500 (average is around $1500) | bridesmaids dress: $210 – $370 (average is around $250) | bridal alterations $30 – $250 | strapless bra: $60
2021 offers something for every bride!
• Watch for oversized floral laces embellishing gowns, trains, and veils.
• Long sleeves are reemerging as one of the most stylish trends this year.
• If the pandemic has taught us anything it’s that we deserve comfort even in our bridal gowns. Watch for stretch linings and more comfortable designs.
• Sleek minimal designs are also on point this year. Think Micro Wedding!
• Boho remains an enduring trend this year with unique cotton laces.
Details, details, details
• Dresses usually take 4-6 months to arrive in the store once they have been ordered, rushes (for an extra charge are available if needed)
• 1/2 of your payment is needed when ordered as a deposit.
• 1/2 of your payment is due when the dress arrives in store
• Alterations are due when you pick up the dress.
• Sew Stylish also does off-the-rack sales as well as orders.
No Appointment Necessary
Jessy offers a welcoming atmosphere and an open door at her store and doesn’t normally require you to book ahead to stop by and shop. However, while Covid restrictions are in place, Sew Stylish is operating by appointment only. “Private appointments allow our guests to have the entire store to themselves. And because we do have such a great space it allows for the bride to bring up to 5 guests with her in the store which allows for larger bridal parties to still all shop together. We will return to our open-door policy as soon as we can.”
Hours of Operation: You can visit them during the following business hours: Tuesdays and Fridays 10 am to 6 pm Wednesdays and Thursdays 10 am to 8 pm and Saturdays 10 am to 5 pm Sundays 10 am to 4 pm. Closed Mondays.
They are located at 125 Thames Street South in Ingersoll, or give Jessy a call for more information or to make an appointment at 519-485-7097. You can also reach them by email using the form below. ? You can also visit Sew Stylish Wedding Works online at www.sewstylishweddingworks.com. They’re also featured here and here.