{review} Now & Always

Now & Always

From gorgeous vintage to beautiful ‘bling’ décor, Paris decorator sets the scene for weddings

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The first time that we visited the Now & Always ~ Special Event Décor showroom, Cindy Hefferan had dozens of candles and lanterns lit, and her portfolio was arranged to showcase a large collection of past events she has decorated. Cindy sets the stage like this for every client because it introduces them to the Now & Always style of decorating. It also hints at what’s to come for the bride and groom, should they hire Cindy to create a mood for their reception. What all of this really says to us, though, is that Cindy cares about presentation and details.

With certification in fresh floral and wedding design, eighteen plus years of experience in decorating, unique organza overlays for tables, a wonderful inventory to spark your ideas (carrying everything from vintage items to crystal backdrops to chair covers, and more!), and the commitment to making each wedding different, Now & Always has earned the right to be one of the area’s top decorating experts. As Now & Always enters their eightteenth year serving local brides, this season is proving to be their busiest year on record. And we think we know why. Let us explain…

Where the designs are born

For Cindy, decorating and designing décor concepts has always been a passion. And so, when Cindy opened Now & Always in December of 1998, a small inventory of rental items quickly grew to include an extensive list of gorgeous décor options for weddings and events. Cindy explains, “When I saw the potential to expand the business into hands-on decorating, we began slowly adding to our inventory. Now, we have a vast inventory to suit any style of wedding.” In fact, over the past eight years of being a full-blown wedding decorator, Now & Always has decorated for nearly a thousand weddings- all with their own unique style and personality.

Working out of Paris, Ontario, Cindy is relaxed, not at all pushy, and she gets enthusiastic the minute she starts to talk about decorating weddings! Because Cindy also comes from (and has always worked out of) a small town, we’ve started to wonder if all artistic people start out in towns like these…

The Now & Always showroom is a cozy room filled with centrepeices, chair covers, seating charts, fabrics, backdrops, decorated tables and much more. We absolutely love that Cindy will decorate a table in her brides colours and theme to give each couple a firsthand look at their vision before they even book!

After so many weddings, we had to ask Cindy what keeps her inspired. Cindy told The Ring, “The wedding industry is never the same…it’s always changing, with new inspirations, new colours…I am always learning something new. And of course the clients keep me inspired…I’ve met many wonderful couples.”

Past MOB Becky, worked closely with Cindy on both of her daughters weddings, whom happened to be married just nine months apart! Says Becky, “The first wedding was in December. The décor was black, silver and crystal at Paris Grand Golf Club…following the ceremony my husband and I walked into the venue and were stunned by the absolute elegance of the décor, it was everything our daughter had dreamed…that was my favorite moment!”

Becky continues, “Our youngest daughter was married in September. Her wedding was large, overwhelming and I was very worried how we would turn a community centre into a beautiful wedding venue. Cindy was confident we could do this, reassured me that all would be well. The best compliments of the night came from local people who had been to many weddings at this community centre….they were astounded by the transformation… champagne on ivory with blush accents perfectly appointed with special touches. Cindy helped alleviate stress and the weddings my daughters had dreamed of came to life…although both very different, beautiful in their own way.”

Staying on top

What sets the designs of Now & Always apart from the rest is Cindy’s background and experience. With a start as a floral designer, she can take her knowledge and translate it to flowers and beyond to make over-the-top wedding atmospheres. Cindy is certified with The Flowers Canada School of Floral Design and has a business degree from the University of Guelph. She has also trained with, and from the best, such as Patzee of Patzee’s floral in London – a widely recognized expert.

Cindy’s chair covers come in more colours than ever – white, cream, black, brown, grey, red, fuchsia, and a vast array of kimono sashes, glittery bands and flowers. These still remain one of the most popular items because they instantly update your hall. “I still work with jewels to add sparkle to the wedding décor as well. Brides love bling!”

Another big part of the Now & Always inventory is linens. “Brides love linens,” says Cindy. She has expanded her linen selection each year, with countless types, styles, textures, patterns and colour choices. Working with brides and their overall theme, linens of various textures often get paired and layered across tables and over backdrops to create a stunning, unique look that ties in perfectly with the rest of the day.

Given enough notice, Cindy can special order additional linens in for you as well. If you’re looking for something super rare, linens can be custom made just for your wedding. If you can’t find what you want in her stock, she can also have custom fabrics and linens made for you. We love that specialty fabric items such a custom linens and kimono wraps from Now & Always are all handcrafted locally!

Popular new additions to Cindy’s table setting options include gorgeous napkin rings, as well as patterned napkin options that include everything from vintage inspired, to pinstripe to paisley designs.

When Kathryn Hart met with Cindy to discuss the décor for her October wedding reception, she felt that Cindy was personable, friendly, and felt she was excited to work with Kathryn and her fiancé. “I felt like she was able to see what we wanted right away,” she told us. “I also felt comfortable trusting her the day of the wedding…”

Cindy knows that to keep up with brides she can’t just stock up on decorations and call it a day, so this decorator makes weekly quests for something new, beautiful or different. “I’m always looking for something new so that I can have exciting ideas for my brides,” says Cindy. It’s never ‘what you see is what you get’ with Now & Always… it’s always more!

From vintage to bling: styles to suit any couple

Cindy says Now & Always can accommodate any style of wedding- from traditional to simplistic or celeb-style and extravagant. “We’re mostly asked for simplistic, beautiful decor but we work with brides who wish to create a classic look and brides who like to try a more modern or daring look…all while working with each individual clients budget.  I thoroughly enjoy being able to use our creativity to meet our clients’ needs.”

Cindy admits that she does have a few personal favourite styles….”Anything with Bling! A little bit of bling suits any venue, especially for your wedding.”

“I also love vintage…and more vintage! I enjoy going to antique markets and finding unique props! I just purchased lots of beautiful vintage style items from lace to pearls and more.”

Lastly, Cindy loves creating an exciting, statement entrance at the reception. “It’s the very beginning of the ambiance that is to be carried through into the rest of the nights décor.”

Details, details, details

•The average bride spends between $1000 and $2000 (depending on their wedding day wish list). While Now and Always offers a selection of packages, all packages are completely customizable.

•A $200 to $250 deposit is usually required to secure your booking.

•To ensure that your date is available, Now & Always recommends booking a year in advance.

For more information…

Contact Cindy Hefferan of Now & Always by phone at 519-302-0398 or email using the form below. :) You can also visit Now & Always at 70 Oak Ave in Paris Ontario (by appointment), or visit her website for more information and photos of her work at www.nowandalways.ca.

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Read what other couples & experts have said…

★★★★★
5 5 1
We wanted to thank Cindy for the absolutely beautiful job she did decorating Federation Hall for our wedding. Everything looked gorgeous. Everyone was raving about all the details...from the registry table decorations, to the head table decorations, to the perfect match in colours. All we can say is...WOW!" She was professional and helpful in planning our wedding. She made us feel at ease, offered advice and reassurance, and did an outstanding job. I will definitely keep her in mind for other big parties and events and recommend her services to others!