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Erika Snyder, a Make-up Artist based out of Waterloo, was first recommended to us by several community wedding vendors who’d seen her work or had brides who swore by her services. But it was when we really got the chance to put Erika to the test (making over The Wedding Ring Magazine’s Spring/Summer 2014, Spring/Summer 2010 and Fall/Winter 2010 cover brides!) that we knew this girl was destined to be famous.
Armed with a great style, training in Fashion and Photography Make-up, a client base built solely on word of mouth, an overall sweet, professional personality, and of course a ton of make-up, it’s easy to see why brides would (and do) love Erika Snyder. For a great price, Erika comes to you on your wedding day with the goal to use her skills and knowledge of colour, face shape and skin tones to help you and your entourage look your absolute best based on your individual looks and style – whether that be glamorous and dramatic or natural and subtle.
Erika says she’s best known for her ability to make a bride feel comfortable, the most beautiful she’s ever felt on the day she walks down the aisle – all while still feeling like herself (a key component to good make-up). So having interviewed her and seeing her on the job, we have plenty of reasons why we love this make-up artist. Here’s why we think you will, too…
Erika’s make-up business is new, having just officially opened in the summer of 2009. But that doesn’t mean she’s only been holding a mascara wand for that amount of time, too. Erika told staff at The Wedding Ring that she’s been doing bridal make-up for the past four years, starting as many do, with the weddings of family, friends and neighbours. She admits that it was when her referrals from clients began to really jump in number that she knew it was time to take the leap herself – breaking out of the friends and family comfort zone to cater to more brides in her community on their wedding days.
Erika went to Complections International Make Up Academy where she earned her diploma in Fashion and Photography make-up. “The training I received at Complections has allowed me to expand my client base and allowed my business to continue to grow,” Erika told us.
Proving that she made the right decision, Erika immediately began booking more weddings and now does approximately twelve to fifteen each year.
Erika says that she has done make-up for all different styles of brides from high glamour to brides who don’t usually wear make-up in their everyday life. “I am open to working with anyone on their vision as long as they’re open to new ideas and willing to try a few things out to get their look just right,” Erika told us. In fact, meeting different kinds of brides and helping them to achieve their own unique vision of themselves on their wedding day is what Erika says keeps her motivated and inspired.
“I think brides choose my services because my goal is to use my skills and knowledge of colour, face shape and skin tones to help them look their absolute best based on their individual looks and style, not based on what is trendy,” says Erika.
We happen to have firsthand knowledge of Erika’s expertise and her ability to be able to gear her style to that of the bride’s, which we discovered during a photo shoot that The Ring held at Calla Studio in Elmira for the Spring/Summer 2010 issue of The Wedding Ring Magazine. The photos to the right speak for themselves, but on top of that we’d say that we were very impressed that Erika was able to create a beautiful and stylish look that fit our rockstar bride, destination bride and our vintage bride. Erika was able to bring out the models’ best features and match the look we were going for. In fact, we loved the vintage bride’s look so much, thanks in part to Erika’s fabulous work, that we ended up using it on the cover of the magazine!
Erika floored us again at our shoot for the Spring/Summer 2014 magazine when she made over our Spring and Summer brides, and her stunning work made the cover again!
We also found Erika to be very helpful, flexible, super friendly and able to help her models relax and enjoy the experience of having their make-up done. It’s easy to imagine she’d do the same for her bridal clients, too.
Erika is all about making a bride feel comfortable and beautiful on her wedding day without having her feel overly made up or too ‘trendy’. But that doesn’t mean she doesn’t stay in tune with the fashion and wedding trends. Erika says she does still stay on top of what’s hot for brides who want their look to reflect the season they’re getting married in.
What Erika offers specifically is a one to two hour consultation before the wedding day for the bride, and the wedding day make-up for the bride, bridesmaids, mothers and any other family or friends who may want their make-up done.
For the consultation, Erika does a trial of the bride’s make-up to make sure it’s what she wants. On the wedding day, Erika offers on-site make-up application at the location you choose. Prices start at $60, but Erika can give you a full quote if you contact her.
Erika recommends booking her services about two to three months before your wedding day. She likes to schedule the trial about four weeks in advance, so this will give her time to do that and ensure that she’s available for your date. To book, it’s best to either email or call Erika, during which time she can also give you a quote based on your needs and you can get to know a bit about her awesome personality. A 25% deposit is due during the consultation to book Erika for your day.
During the trial, Erika will get to know you and your style so she can make sure your make-up reflects that, and she’ll also go over the details of your wedding day and set-up the schedule for her services. She’ll also make any adjustments needed to get the look perfect.
If a bride has a specific look for herself in mind, Erika says that having a picture or magazine cutout to show her during the consultation is helpful and welcomed. “I also have a ‘look book’ for brides who maybe don’t have a clear idea of what they want,” she says. “I will also offer my suggestions on colours and style.”
On the wedding day, Erika travels to you and works her beauty magic.
• Erika recommends booking her 2 to 3 months before your wedding and setting up a consultation/trial about 4 weeks before.
• A 25% deposit is due during the consultation.
• Custom quotes are available, but Erika’s on-site make-up services start at $60.
Erika Snyder can be reached by email at firstname.lastname@example.org or see her on the web at www.erikasnydermakeup.com.
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